Social

Fit team

Project Timeline

January 2021-April 2021

Services

Website Design

Website development

Typefaces

Inter

Manrope

Overview

FIT team is a Boutique Fitness Center dedicated to help people with there health and with there rehab proces. After analyzing the organization’s current website, it was decided that a refresh was needed to develop a unique brand identity, emphasize the gravity of the issue, and visually craft a compelling narrative.

Adding white space to the website to give the site a personal touch. The Inter family was chosen as the primary typeface for headlines and The Manrope family for body, adding a layer of sophistication which counterbalances the more hand-done elements of the brand.

Improving brand with style

Creating a brand that sticks means using unique elements that others can’t emulate. For FIT team, that was their black background and gold like yellow. The brand and website were built around that pattern.

Bright yellow color on black background add character and stand out, while the structured typography works to unify. The result is a vibrant brand that is cohesive and instantly recognizable.

Easy to navigate

The FIT team website was given a long-awaited overhaul, centered around the impact of its services and products on the everyday consumer.

Custom icons and vivid imagery lead users through revamped product pages, where they are met with a simple “how to get started” conversion.